CHAIN “dataset”

10 Get a large dataset unthinkingly dumped into a simple format, structured according to easiest-path-out-of-the-database.

20 Get a simple representation of the data in an arcane format, largely maintaining the original structure.

30 Get a dataset based on iterative processing — normalisation, refactoring — of the original representation.

40 Apply an interpretation of an existing model & extend the existing model.

50 See strings and local interpretations of things.

60 Realise you have bad data.

70 GOTO 10.

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